Catch 122


01

Scope

Catch 122 is a restaurant in Vancouver’s trendy Gastown neighbourhood well known for their brunch service. In a push to also engage dinner patrons, Catch 122 needed to reposition their brand without losing the down-to-earth charm their customers love.


02

Strategy

The resulting rebrand is bold yet rustic. Combining modern typography with texture and hand-drawn illustrations, Catch 122's new identity reflects the fine food and drink they craft while retaining the unassuming, down-to-earth dining atmosphere they seek to foster.

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